Manus Goes Deeper With Similarweb: Analyze the Keywords, Referrals, and Pages Behind Competitor Growth
Today, we are deepening our collaboration with Similarweb to give Manus users a clearer view of what drives digital growth. You can now ask Manus to go beyond traffic totals and explore the keywords, referrals, landing pages, and popular pages behind a website’s performance, making Similarweb-powered research more useful for competitive analysis, SEO planning, content strategy, partnership research, and executive reporting.
Start with a business question in plain language, and Manus can help organize the relevant Similarweb signals into a complete, clearer digital view.
What's New
Traffic numbers are useful, but they rarely tell the full story. If a competitor is growing, teams usually need to know why: which search terms are creating demand, which pages are winning visits, which websites are sending traffic, and where users go next.
With this update, Manus can help users move from a surface-level traffic snapshot to a more practical market read. Similarweb’s public website analysis materials describe its broader traffic and competitor research experience as covering traffic sources, SEO keywords, referring domains, and related performance signals.
•Keywords Overview: Whether a keyword is worth targeting based on demand, difficulty, cost, and intent.
•Website Analysis Keywords: Which search terms drive traffic to a domain, including branded and unbranded demand.
•Incoming Referrals: Which external sites send visitors to a website across desktop and mobile web.
•Outgoing Referrals: Where mobile and web users go after visiting a website
•Landing Pages: Which pages are capturing organic or paid search traffic
•Popular Pages: Which pages on a website receive the most visits overall
Who Will Benefit?
This update is designed for users who need a clearer view of why a company is growing online, not just whether it is growing. It is especially useful for teams that need to turn market signals into decisions, plans, or presentations.
•Founders: Validate a market, understand competitor momentum, and identify which pages or channels deserve attention.
•Marketers: Deconstruct competitor acquisition strategies across search, referrals, and high-performing pages.
•SEO and content teams: Evaluate keywords, compare branded and unbranded search, and study the landing pages that capture demand.
•Partnerships and business development teams: Find referral sources that may signal affiliates, media coverage, communities, or partner ecosystems.
•Analysts and researchers: Package deeper market signals into briefs, reports, charts, and slide decks.
How to Use Similarweb in Manus: Actionable Use Cases
Here are a few ways to use the expanded Similarweb insights in Manus. Each starts with a plain-language prompt and can be refined with follow-up questions.
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Full competitive intelligence brief | Use Similarweb data to build me a competitive brief on example.com. Cover their traffic trend over 6 months, which channels drive their growth, how their SEO mix breaks down as branded vs. unbranded, who is sending them referral traffic, and which pages are getting the most visits. Package it as a slide deck. |
Keyword opportunity finder | Use Similarweb data to analyze the keyword project management software in the US. Then show me which domains are example.com’s closest organic search competitors and identify which competitor appears most vulnerable on non-branded terms. |
Competitor content strategy review | Use Similarweb data to show which pages on example.com are driving the most organic search traffic. What keywords is each page ranking for, and which page types or topic clusters should we study? |
Availability: Two Ways to Use Similarweb in Manus
The Similarweb launch includes two access paths. Manus Pro users can use the integrated Similarweb data experience directly in Manus without a separate Similarweb account. Existing paid Similarweb customers will soon be able to connect their own Similarweb API key through the Similarweb MCP on Manus for account-based access; this is an optional path for customers who want to use the metrics included in their Similarweb subscription. To learn how MCP connectors work in Manus, see the Manus MCP Connectors guide.
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Integrated Similarweb data | All Manus Pro users | Prompt Manus to use Similarweb data. You do not need to be a registered Similarweb user. Usage is charged through Manus credits. |
Similarweb MCP connector on Manus | Users with an existing paid Similarweb account | Connect your own Similarweb API key through the MCP connector. Once available, this will let paid Similarweb users use their subscribed Similarweb metrics with Manus. |
Similarweb API usage inside Manus is subject to a monthly allocation of 20,000 credits per Pro user.
Understanding Credit Consumption
The expanded Similarweb metrics follow a unit-based credit model. The examples below use the default coefficient provided for each metric type, so users can understand the approximate data-credit cost of a standard request before running it.
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Metric | Unit Cost | Default Count | Example Calculation | Example Data credits |
Keywords Overview | 17 credits per keyword | 1 | 17 x 1 | 17 |
Website Analysis Keywords | 0.13 credits per keyword | 100 | 0.13 x100 | 13 |
Incoming Traffic: Referrals Desktop | 3 credits per keyword | 100 | 3 × 100 | 300 |
Incoming Traffic: Referrals Mobile Web | 3 credits per keyword | 100 | 3 × 100 | 300 |
Outgoing Traffic: Outgoing Referrals Mobile Web | 3 credits per keyword | 100 | 3 × 100 | 300 |
Keywords Landing Pages | 0.10 credits per keyword | 100 | 0.10 × 100 | 10 |
Popular Pages | 3 credits per keyword | 100 | 3 × 100 | 300 |
For example, a request that analyzes one keyword through Keywords Overview would use 17 data credits. A request that returns 100 keyword landing pages would use 10 data credits. A request that returns 100 popular page results would use 300 data credits.
Note: Credit usage shown as a range is an approximate estimate based on typical workloads and may vary depending on task complexity, data volume, and runtime behavior. The examples above reflect Similarweb data-credit calculations only. Total session credit usage may also include Manus processing, computation, and other actions used during the session. Actual availability depends on the metric, query, market, time range, and Similarweb data coverage.
Common Questions
Q: Do I need a Similarweb subscription to use these expanded insights?
A: No. Manus Pro users can access supported Similarweb data on-demand using Manus credits. You do not need to be a registered Similarweb user to use the integrated Similarweb data experience.
Q: Who is MCP for?
A: MCP is for existing paid Similarweb users who want to bring their own key. Once available, they will be able to connect Similarweb through Manus and use the metrics included in their Similarweb subscription.
Q: Do I need to know which metric to ask for?
A: No. Start with the business question. For example, ask Manus to build a competitive brief, find a keyword opportunity, map incoming referral sources, or identify which pages on a competitor’s site are getting the most visits.
Q: Can Manus turn the findings into a deck, report, or chart?
A: Yes. After Manus retrieves and organizes the relevant Similarweb signals, you can ask it to turn the findings into a slide deck, written report, table, chart, or executive summary for review.
The Future of Deeper Market Research
This update gives Manus users more ways to understand what is happening beneath the surface of competitor traffic. With new support for keywords, referrals, landing pages, and popular pages, Manus helps users move from a simple traffic snapshot to a clearer view of what is actually driving competitor growth.
