Run a content gap analysis
Type your domain and a competitor's into Manus. See what's working for them and exactly what to improve on yours.
What is a content gap analysis?
Manus compares your domain to a competitor's and finds gaps you're missing. Manus pulls the data, reads the pages, and sorts everything into topics so you can see each one clearly.
Keyword gaps
Search terms a competitor ranks for that you're missing entirely.
Topic gaps
Whole subjects or clusters you haven't covered yet.
Depth & quality gaps
Pages where you both rank, but theirs is longer, fresher, and richer.
Technical & schema gaps
Structured data a competitor ranks without, like FAQ schema or an llms.txt manifest.
Sample content gap analysis report
Content gap analysis report
What's in the report
Pages you almost rank for
Topics they cover and you don't
Where their page beats yours
Topics that are growing
How fast you'd need to publish
How to do a content gap analysis
Pull rankings for both domains
Connect your SEO tool or upload exports for your site and a competitor, then group the keywords into topics.
Read the pages and score each gap
See why their pages rank, then score every gap by search volume, your current position, and how winnable it is.
Get a prioritized list of fixes
A prioritized list of pages to build, refresh, or reclaim — with a brief for each one.
Frequently asked questions
Common questions about running a content gap analysis with Manus.
What is a content gap analysis?
A content gap analysis compares two sites to find the keywords and topics one ranks for that the other doesn't, plus the pages where one simply ranks higher. The output is a list of content to build, improve, or reclaim.
How do you do a content gap analysis?
Pull ranking and keyword data for your site and a competitor, group it into topics, read the pages that rank to see why they win, then score each gap by search volume, your current position, and how winnable it is. Manus runs all of this from a single prompt.
What's the difference between a content gap and a keyword gap analysis?
A keyword gap analysis looks only at the search terms you're missing. A content gap analysis is broader: it also covers topic gaps, page depth and quality gaps, and AI-search visibility — not just keywords.
How often should I run a content gap analysis?
Most teams run one each quarter, or whenever a competitor's traffic jumps, you move into a new topic, or you're planning a content calendar.
What does Manus give me at the end?
A prioritized report: quick wins, missing topics, and depth fixes in one scored table, a brief for each item, and an AI-citation plan. You can export it as a document, spreadsheet, or slides.
Which competitors should I compare against?
Pick the sites that consistently outrank you for the topics you care about, not just your biggest brand rivals. Manus can also surface your true search competitors from the keyword data if you're not sure who to choose.
How long does a content gap analysis take?
Done by hand, a thorough analysis can take days of pulling, grouping, and reading. With Manus it runs from a single prompt and returns a scored, prioritized report in minutes.
Can I compare against more than one competitor?
Yes. You can run your domain against several competitors at once, and Manus will combine the results into one prioritized view so you see the gaps that matter across your whole market.